Barbara Smith

As COO of The Dermatology Group, Barbara is responsible for day-to-day operations of the practices, call center, and revenue cycle management. She brings more than 20 years of strategic management and operations experience to The Derm Group. Her experience and leadership have been focused on redesigning workflows, renegotiating contracts, implementing new practice management systems and patient registration technologies, as well as the Salesforce.com call center.

Prior to joining The Derm Group, Barbara was responsible for creating best-in-class practice operations, as well as integrating existing, acquired, and de novo practices throughout the country as the Senior Vice President Operations of DermOne. During her time there, she focused on creating meaningful relationships with providers to maximize productivity, optimize operational efficiencies, and expand ancillary services.

From 2013 to 2015, Barbara was Senior Vice President Ambulatory Operations / Executive Director, Adult Health & Heart Institute for Cooper University HealthCare in Camden, NJ. She was responsible for all ambulatory operations, the Cooper Physician practice plan, and the development and implementation of the Ambulatory Strategic Plan.

She was also part of the Robert Wood Johnson Health System leadership team where she served as the Senior Vice President/Chief Operating Officer of Robert Wood Johnson – Hamilton, a 280-bed community hospital with over 1500 hospital employees, 650 physicians and annual revenues in excess of $200 million. During her three-year stay, she was responsible for the operations of the hospital and the development of the Strategic Plan, which included reducing operating expenses by over 10%, improving patient satisfaction ratings, and reengineering the Emergency Department. She was previously the President, Insurance and Risk Services for the Robert Wood Johnson Health Network.

From 2000 to 2007, she was the Vice President, and later, the Senior Vice President – Health Care Unit Manager at Commerce Bancorp. She oversaw the strategy of its largest risk management accounts, led production activities for all new business, and increased unit activity by over 200%.

Prior to Commerce Bancorp, she spent over 15 years with The Cooper Health System working her way up through various positions to become Vice President of Operations overseeing the 26 departments with over 800 employees. During this time, she also acted as President of CHC Insurance Co. in the Cayman Islands, which provided liability insurance to The Cooper Health System and over 250 of its physicians.

She holds a Masters of Business Administration from Baruch College/Mount Sinai School of Medicine and a Bachelor of Business Administration from Temple University.

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